Last Updated Aug 20, 2007 7:27 PM EDT
The trend for business-class-only travel has picked up steam in the last few years as tighter security regulations have led to longer transit times and a less pleasant travel experience, fueling demand for a niche upscale service on some key routes. "I think the Virgin concept is very interesting," said Keith McMullan of London-based consultancy Aviation Economics. "They're offering their premium product out of Continental Europe for the first time. I think it's the start of a trend and it's commercially logical," he said.Virgin hasn't released details on the in-flight experience, but one may assume that the finer Virgin-style trappings come standard.