Over the Atlantic in Virgin-Style Luxury

Last Updated Aug 20, 2007 7:27 PM EDT

Virgin Atlantic plans new premium coss-atlantic flightsVirgin Atlantic has promised to give cross-Atlantic business travelers a better alternative to the status quo -- it's planning a premium business-class-only airline that will fly between select US and EU destinations. The new airline will launch in the next 12 to 18 months, and will compete with elite carriers l'Avion, MAXjet, Eos, and Silverjet. As the air travel experience seems consistently to deteriorate, the new offering could be a winning strategic move. A MarketWatch report certainly thinks so:
The trend for business-class-only travel has picked up steam in the last few years as tighter security regulations have led to longer transit times and a less pleasant travel experience, fueling demand for a niche upscale service on some key routes. "I think the Virgin concept is very interesting," said Keith McMullan of London-based consultancy Aviation Economics. "They're offering their premium product out of Continental Europe for the first time. I think it's the start of a trend and it's commercially logical," he said.
Virgin hasn't released details on the in-flight experience, but one may assume that the finer Virgin-style trappings come standard.

(Image of Virgin Atlantic signage by grahammclellan, CC 2.0)