Last Updated Aug 20, 2007 7:19 PM EDT
So if you're damned if you do poorly and if you don't at all, how do you make sure that your corporate responsibility program succeeds? The Center for Corporate Citizenship at Boston College's Carroll School of Management analyzed research into common tactics that companies employ to create such programs and compiled a list of "Ten Half-Truths of Integrating Corporate Citizenship," which explains how those tactics can both spark and hinder progress.
Each tactic is followed by bottom-line advice to help companies navigate the process. Use the list to help your company become a solid corporate citizen and to make sure your good deeds get the recognition they deserve.