(Episode 473; 11 minutes 14) When you're working on a sales pitch you need to be less concerned about losing and more focused on winning. The result is a play it safe approach that will mean your pitch does not stand out from the crowd. To win more often you need to think outside the square a little more.
That's advice from pitch consultant Elliot Epstein from Salient Communication. On today's BTalk he says there are three factors that winning pitches have in common:
2. Pricing value
3. Absolute bloody focus!
Have a listen to the podcast to hear Elliott explain these three elements.