Video: Fine Tune Your Messaging

Last Updated Aug 29, 2007 11:32 AM EDT

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In a follow-up video to 'The B2B marketing challenge,' TechRepublic's Peter Spande drills down on the 'marketing funnel' and explains how to map your marketing messaging to it.

Host: Peter Spande, director, TechRepublic

Length: 00:03:23