Whiteboard Video: The B2B Marketing Challenge

Last Updated Jul 5, 2007 7:03 PM EDT

6w_PS_b2bmktngchallenge.flv
Peter Spande of TechRepublic explains why marketing to business professionals is a challenge and offers a solution to simplify the process: a marketing funnel.

Host: Peter Spande, director, TechRepublic
Length: 00:04:13